The Nike Blazer experienced a massive revival in 2012/13 and became a new icon on the street. We created a retail campaign to celebrate its heritage and place it as the new essential piece of footwear for the year.
The shoes were shot amongst wooden letters built from vintage basketball flooring in a stark white studio. Each shoe was photographed within a collection but also individually to create an iconic and graphic statement of style. The campaign appeared throughout all European Nike and wholesale windows, as well featuring among in-store installations.
Photography — Marcus Gaab