Come Out in Force – Madrid

To celebrate the anniversary of the Air Force One and 40 years of basketball sneaker culture, Nike hosted a one night party in the centre of Madrid.

We took over the enormous council office foyer to host an invites only party to witness one of the most comprehensive displays of Nike basketball rarities in Europe. Guest Basketball teams flew in from all corners of Europe to compete on centre court in front of 2500 strong audience and battle it out for the Basketball's Baddest title.

Design & Production: Rosie Lee