Heron Preston — NikeByYou

Heron Preston’s Nike By You collaboration all started with the simple question - “What if you could extend the air bubble into the upper of the shoe?” There the concept of ‘Air Everywhere’ was born.

Based on that idea, we took inspiration from Heron’s 360° of air, and brought that throughout the campaign. We took the audience behind the scenes to see everything in and around the campaign. Using 360° cameras, timelapse video of the set build and behind the design interviews, we left nothing hidden. We let people into the process, celebrating the possibility everywhere.

The campaign was capped off with a two day Nike By You event at Milano Salone del Mobile, hosted by Heron himself. Here people got to work with the materials in-hand and design their very own AirMax 95 or 720 with the HP palette. The whole event was broadcast live via Heron’s Instagram channel.

Photography: Thomas Albdorf
Art Direction: Meirion Pritchard, Noah Beckwith
Design: Allison Olson, Jana Raport