Kim Jones X Nike Lab
Kim Jones, artistic director of Dior Homme, partnered with Nike on a new approach to the beautiful game.
Jones uses football to explore fashion’s cerebral side. He’s taken the sport’s traditional garments — the short, jersey and pre-match jacket — and reworked them in new cuts that change how the proportions of the body appear. The resulting pieces, which were sharply produced by Italian craftsmen, are inspired by London punk style of the ’70s and ’80s and stretch the imagination of what it means to wear a uniform.
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Photography: Brett Lloyd
Makeup: Isamaya Ffrench
Styling: Georgia Pendlebury
Hair: Louis Ghewy
Production: ShootEurope