For the launch of the Nike+ Fuelband SE at Colette in Paris, we designed a one-off window and in-store installation. The window consisted of an LED infinity mirror giving the illustion of infintite depth. The lights animated through a 30 second loop sequence, recreating the Fuelband's goal gradient. As the colour pushed from red through to green as Fuel points build up, we gradually reach the goal where the mirror then animates through a series of green patterns at a hasty speed in celebration.
In-store we commissioned illustrator Jamie Cullen to create a piece which communicates the Fuelband SE's primary goal, to motivate you to move more, every day. The shop-in-shop was in Colette for 4 weeks, and the window installation on Colette's Rue St Honore facade was live for the first week of the Fuelband's launch.
Lighting & Animation — Random Studio
Installation — l'Araignée
Illustration — Jamie Cullen