The narrative of Nike’s Winter 18 season was built upon the basketball courts of the neighbourhoods. Inner city, outer suburbs, indoor and outdoor. And a natural part of the heritage of Nike and basketball is the Air Force 1. This informed the key thread of our season - ‘Come out in Force’.
The entirity of the seasonal shoot was built off the foundations of the coming together around basketball. The energy of the court, and the community around the game. Accross all categories, we captured the look of Nike for all digital and direct channels.
Photography: Ward & Kweskin
Styling: Neelo Nory, Michaela Krebs
Creative team: Jessica Tan, Colin Matsui