"Hard Times For Super Thieves" is a playful new campaign that demonstrates the power of VanMoof’s anti-theft technology and Peace of Mind coverage. The film takes the form of a series of mockumentary-style studio interviews with some highly-skilled e-bike burglars, who speak candidly to the camera about their troubled attempts to steal a VanMoof.
We collaborated with Oscar-nominated Isle of Dogs, Fantastic Mr. Fox & Corpse Bride animator Tobias Fouracre to create this charming depiction of The VanMoof S3’s theft-defying tech.
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VanMoof Team
Creative Director: Colin Cornwell
Art Director: Sandra Nicolas
Film Director: Alex Rigby
Producer: Kim Buttery
Head of Production: Joeri Breebaart
Film Production: Rowdy
Director: Tobias Fouracre
Producer: Daisy Garside
Production Company Reps: Lemonade Reps
Director of Photography: Malcolm Hadley
1st Assistant Camera and BTS: Toby Goodyear
Gaffer: Justin Noë
Stills Gaffer: Jono Yates
Animators: Tobias Fouracre, Mark Waring and Andy Biddle
Puppet Maintenance and Stand By Art Dept: Rosie Tonkin
Shot at Clapham Road Studios
Puppet Design and Fabrication: Beth Jupe and Andy Bell
Puppet Fabrication: Amanda Thomas, Anthony Fallows, Beck Smith, Graeme Hall, Paul Davies, and Mark Thompson
Props: Hayley McKinney
With thanks to Mackinnon and Saunders
Set Design and Construction: Solomon Yossel Simpson-Little
Animatics Edit: Thomas Harnett O’Meara
Compositing: Gustaf Lindstrom
Digital Intermediate: Escape Hatch Studio
Colourist: Nick Watson
Sound by String and Tins
Sound Designer: Jim Stewart
Foley: Foley Walkers
Audio Producer: Eimear Ní Ghuaire
VanMoof Team
Creative Director: Colin Cornwell
Art Director: Sandra Nicolas
Film Director: Alex Rigby
Producer: Kim Buttery
Head of Production: Joeri Breebaart
Film Production: Rowdy
Director: Tobias Fouracre
Producer: Daisy Garside
Production Company Reps: Lemonade Reps
Director of Photography: Malcolm Hadley
1st Assistant Camera and BTS: Toby Goodyear
Gaffer: Justin Noë
Stills Gaffer: Jono Yates
Animators: Tobias Fouracre, Mark Waring and Andy Biddle
Puppet Maintenance and Stand By Art Dept: Rosie Tonkin
Shot at Clapham Road Studios
Puppet Design and Fabrication: Beth Jupe and Andy Bell
Puppet Fabrication: Amanda Thomas, Anthony Fallows, Beck Smith, Graeme Hall, Paul Davies, and Mark Thompson
Props: Hayley McKinney
With thanks to Mackinnon and Saunders
Set Design and Construction: Solomon Yossel Simpson-Little
Animatics Edit: Thomas Harnett O’Meara
Compositing: Gustaf Lindstrom
Digital Intermediate: Escape Hatch Studio
Colourist: Nick Watson
Sound by String and Tins
Sound Designer: Jim Stewart
Foley: Foley Walkers
Audio Producer: Eimear Ní Ghuaire